d. Salespeople make little use of the Internet because they realize the importance of the personal touch e. All of the above statements about the sales force in the 21st century are true 16. These intermediaries, such as middlemen (wholesalers, retailers, agents, and brokers), distributors, or financial intermediaries, typically enter into longer-term commitments with the producer and . Producers benefit from using intermediaries because they _____. They not only make business more profitable for the producer but also provide greater benefit to the consumers by making it easier for them to source the products of their choice. 1. offer greater efficiency in making goods available to target markets Marketing logistics involves getting the right product to the right customer in the right place at the right time. You will likely enjoy all of the following EXCEPT which one? _____ is a marketing channel that has no intermediary levels. Intermediaries create a win-win situation by providing benefits to both manufacturers and consumers. A) offer greater efficiency in making goods available to target markets B) bring a fresh point of view to strategy development C) eliminate risk D) are rarely backlogged with orders E) will store products indefinitely Intermediaries often provide valuable benefits: They make it easier for buyers to find what they need, they help set standards, and they enable comparison shopping—efficiency improvements that keep markets working smoothly. Their increased operating costs result in higher prices. A) offer greater efficiency in making goods available to target markets. Many producers of products and services do not sell directly to their end users. Producers benefit from using intermediaries because they _____. A) offer greater efficiency in making goods available to target markets B) bring a fresh point of view to strategy development C) eliminate risk D) are generally backlogged with orders E) refuse to store products for longer than a few days MKT Final Flashcards | Chegg.com Reverse channels: run from the consumer to an intermediary and subsequently to the beneficiary; they are the polar opposite of the others. They are generally paid a commission for what they sell and are assigned to different geographical territories by the producers with whom they work. 83. Definition. PDF The evolution of the intermediaries in e-commerce environment Marketing management is the art and science of choosing target markets ( See below for full question )? 4.2.10-Contracts-Using intermediaries 10) Producers benefit from using intermediaries because ... They then make a wider assortment of this product, but in smaller quantities. However, selling their products through intermediaries gives manufacturers many advantages. PDF Channel Basics - Mrs. Mustoe's Webpage They are also known as middlemen or distribution intermediaries. As a Sales Marketer How Do You Target Market & What Will Be Your Selling Point ? 2) Producers benefit from using intermediaries because they _____. Thanks to contact relationships, specialization experience, and scale of operations, the distribution intermediaries will benefit the producer more than the producers undertake the distribution of their own products. d. are rarely backlogged with orders. * a b. Because they have excellent industry contacts, brokers and agents are "go-to" resources for both consumers and companies trying to buy and sell products. _____, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. They use a marketing channel. Producers give some of their selling job to channel partners. When no single producer could be expected to meet the full range of customer needs (e.g., no airline flies to all places at times convenient to all customers), then an intermediary service will be . intermediaries comes from their central position in the channel, because between buyers and sellers, intermediaries directly connect both sides, and with the long-term contact established between producers and consumers, they can get some personal information. B) bring a fresh point of view to strategy development. * a b. A. . Their increased operating costs result in higher prices. Products are Sidelined A manufacturer is helpless when its intermediaries ignore its products and promote a competitor's products that earn better returns and incentives. The use of intermediaries enables producers to make larger profits because intermediaries. Intermediaries help insurers in the difficult task of spreading the risks in their portfolio. A direct channel of distribution is the means by which a company gets its product straight to the consumer without using any intermediaries. Most producers use intermediaries to bring their products to the market and, in so doing, forge a distribution channel. Producers benefit from using intermediaries because they _____. monitoring suppliers, especially suppliers of services - more cheaply than individual buyers because of scale. . Furthermore, because of the increased trade costs, the benefits for producers of increased prices may not be substantial. extend credit services to consumers. A marketing channel includes one or more marketing intermediaries who perform a variety of functions. There are four main types of intermediary: agents, wholesalers, distributors, and retailers. Advantages of Marketing Channels. Q. In fact, the intermediaries are not only benefit from learning A distribution channel is described as being a set of interdependent organizations. True b. Sustainable Development Goal 2 aims to end hunger, achieve food and nutrition security and promote sustainable agriculture by 2030. Distribution is an important function of any business which is not possible without the involvement of marketing intermediaries. Intermediaries, also known as distribution intermediaries, marketing intermediaries, or middlemen, are an extremely crucial element of a company's product distribution channel. Cash and carry wholesalers. Marketing Intermediaries Importance for Business: When a business manufactures a certain product then it can transfer the bulk of its product units to a large number of customers through marketing intermediaries. Producers benefit from using intermediaries because they _____. If selling directly from the manufacturer to the consumer was the most efficient or profitable way, there would be no need for channels of distribution. A) offer greater efficiency in making goods available to target markets B) bring a fresh point of view to strategy development C) eliminate risk D) are rarely backlogged with orders E) will store products indefinitely In its most simplistic form, a marketing channel performs the work of moving goods from producers to consumers. a. offer greater efficiency in making goods available to target markets. Through the use of intermediaries, producers are able to match their production to the wants of consumers or industrial users. E) refuse to store products for longer than a few days. Each channel member: A marketing channel includes one or more marketing intermediaries who perform a variety of functions. They are so critical that customers may not receive things at all if they do not have them. The set of marketing tools a firm uses to implement its marketing strategy is called the _____. because of the cost involved. Through their contacts, experience, specialization, and scale of operation, intermediaries usually offer the firm more than it can achieve on its own. you want to start reaping the benefits of a multichannel distribution system. The major reason that producers benefit from using intermediaries is because they ___________. 10) Producers benefit from using intermediaries because they _____. . Producers benefit from using intermediaries because they _. For example, McLane Company Inc. is among the largest wholesalers in the United States. and retail distribution−but is concerned that the intermediaries do not push its products aggressively enough−because they also carry competitive lines. A. Producers are able to match their production to the needs of consumers or industrial users because intermediaries. They use a marketing channel. Because they have excellent industry contacts, brokers and agents are a "go-to" resource for both consumers and companies trying to buy and sell products. Producers use intermediaries because they create greater efficiency in making goods available to target markets. Through a series of examples from a cross section of settings such as real estate agents, stockbrokers, stock exchanges, and mutual funds . Wholesalers, often called "merchant wholesalers," help move goods between producers and retailers. This is because intermediares are external groups . Agents. Without intermediaries, it would be close to impossible for the business to function at all. D) are generally backlogged with orders. For instance, large super-market chains are seriously challenging marketing survey providers because, thanks to the tracking of bills and payments, they have a good knowledge of their consumers' behaviour. Consumers may choose to continue to use traditional and/or online intermediaries precisely because the intermediary represents multiple producers. Using intermediaries. _____ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers . answer choices . A. . A) offer greater efficiency in making goods available to target markets B) bring a fresh point of view to strategy development C) eliminate risk D) are generally backlogged with orders involved in the process of making a product or service available for use or. Q. . Even so, it is not always feasible to deal directly with individual buyers in more than just a few markets . Intermediaries act as a link in the distribution process, but the roles they fill are broader than simply connecting the different channel partners. However, a company that is responsible for the sale, transportation and delivery of its products directly to the customer is using a direct channel of distribution. assistance in search The . Therefore the marketing intermediaries buy the bulk of quantities of different types of products from different manufacturers. C) eliminate risk. Manufacturers benefit from marketing channels in the same way that consumers do. 2) Producers use intermediaries because they create greater efficiency in making goods available to. producers. A marketing intermediary is the link in the supply chain that links the producer or other intermediaries to the end consumer. Development of new markets for agricultural producers is one strategy to increase profitability and ensure survival of small- to medium-size farm operations (Lucht, 1999). Technology and the economy can sometimes cause a company to stop using intermediaries. Intermediaries make goods available to target markets more efficiently - through their contacts, experience , specialization , and scale of operation , they offer more than the firm can achieve on its own. c. eliminate risk. 10) Producers benefit from using intermediaries because they _____. Rack jobbers. 2) Producers use intermediaries because they create greater efficiency in making goods available to target markets, * a. e. will store products indefinitely. A) offer greater efficiency in making goods available to target markets . consumption by the consumer or business user. They are generally paid a commission for what they sell and are assigned to different geographical territories by the producers with whom they work. Sarker et al. Transcribed image text : True False a. Producers benefit from using intermediaries because they _____. 85. Term. A distribution intermediary tends to do a better job at selling to more people because it possesses the required experience, specialization, reach and scale of . They help carriers spread the risks in their portfolios according to industry, geography, volume, line of insurance and other factors. October 24, 2020 by murat aslan. a. direct marketing channel b. indirect marketing channel c. forward channel Direct-farm marketing is an effort to shorten the chain of intermediaries, such as wholesalers and brokers, between producers and consumers. The intermediary may distort information and resort to exaggeration of the product's benefits to increase sales. (a) Operate less expensively (b) Save a lot of work (c) Are generally backlogged with orders (d) Refuse to store products for longer than a couple of days (e) Offer greater efficiency in making goods available to target markets 2. Distribution of goods takes place by means of channels, and the intermediaries are the independent groups or organizations within the channel that make the product available for consumption. Which of the following statements is true regarding marketing channels and channel intermediaries? Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities. [1995: 67] further distinguish intermediaries that benefit the customers (e.g. Producers benefit from using intermediaries because they _____. Producers benefit from using intermediaries because they ________. The use of intermediaries enables producers to make larger profits . Producers benefit from using intermediaries because they ________. Thus, they attempt to reduce uncertainty for sellers and buyers, for which buyers or sellers are willing to pay. 1) Intermediaries increase the amount of work that must be done by both producers and consumers. They are generally paid a commission for what they sell and are assigned to different geographical territories by the producers with whom they work. This is possible because intermediaries: Buy big and sell small. the use of intermediaries enables producers to make large profits because intermediaries intermediaries buy large . Producers benefit from using intermediaries because they _____ asked May 24, 2016 in Business by Sonya. furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. Other environmental benefits (e.g., from on-farm energy production, nutrient recycling) remain less visible; they may apply to only some producers. In fact the intermediaries lower the burden of workload by the manufacturers and customers in searching for their desired items. Producers of automobiles select locations primarily because of access to . An intermediary function that makes goods available to consumers where they are wanted and needed is. Intermediaries. A. b. bring a fresh point of view to strategy development. . The four types of marketing intermediaries are agents, distributors, wholesalers and retailers. Which of the following is a benefit of channels of distribution. A) offer greater efficiency in making goods available to target markets B) bring a fresh point of view to strategy development C) eliminate risk D) are take title to merchandise but sell only to buyers who call on them, pay cqash for merchandise, furnish their own transportation for . Intermediaries of all kinds play a significant role in distributing and promoting a product. I n an important new article, Intermediary Influence, Columbia University Professor Kathryn Judge explores the persistence of high fees in the financial services sector, and attributes the costly phenomenon to political clout of financial intermediaries. Producers benefit from using intermediaries because they _____. Producers benefit from using intermediaries because they _____. answer. Intermediaries buy large quantities of goods from producers and sell smaller quantities to other inter- mediaries or consumers. Because they have excellent industry contacts, brokers and agents are "go-to" resources for both consumers and companies trying to buy and sell products. Modern communications, especially email, permit regular contact with many more clients than was the case just ten years ago and the traditional agency function is increasingly making way for direct trade. Many producers do not sell products or services directly to consumers and instead use marketing intermediaries to execute an assortment of necessary functions to get the product to the final user. _____, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. In terms of disintermediating an industry, this involves removing layers between producers and consumers to create more direct connections with fewer steps in-between, which often results in lower costs. Many producers of products and services do not sell directly to their end users. Sometimes this is because of a merger or an acquisition. Most producers choose to not use intermediaries to bring their products to market. Q. In its most basic form, a marketing channel performs the work of moving goods from producers to consumers. Because they are central in the market, commercial intermediaries benefit from cost advantages in producing this informa- tion. 84. 1) Intermediaries increase the amount of work that must be done by both producers and consumers. Definition. 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